Comprehensive rebranding of corporate identity, brand positioning and communication strategy for contemporary eyewear.
01_Project Lobster is a young brand born in Barcelona. It is dedicated to the design, manufacture and sale of high quality prescription glasses and sunglasses directly to the end customer.
The brand felt the need to give a twist to its communication, as it considered that it lacked definition and was not in keeping with the quality and design of its product. Being such a young brand, we repositioned the brand and came up with a new communication strategy.
After analysing the brand from different perspectives, we detected its strengths and weaknesses and defined a new branding and specific strategy that responds to its commercial and communication needs.
The most important insights detected refer to sunglasses that communicate fashion or prescription glasses that communicate health. However, few brands are committed to prescription glasses that communicate good quality fashion without being overpriced.
We will propose a strategic shift in the business model by expanding our territory.
We will focus on the world of fashion by selling elegant prescription glasses, without forgetting the territorial base of health.
From this base we have created and strengthened a brand strategy that consumers can now connect with.
We gave the brand a new name (naming) that seeks to be contemporary, with attitude, approachable, memorable and coherent with the positioning and values of the brand.
We create a digital communication strategy by creating interesting content to generate traffic and engagement on the web and social networks, especially on Instagram.
We provide unique material that awakens the public's interest with visuals and communication. A subtle way to initiate an emotional bond and build a sincere long-term relationship.
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